Hoisa Pencil Box is a camoflage kit for hiperactive and compulsive students. (Co. Designer – Aviad Zemah)
Hoisa Pencil Box was proposed by Aviad Zemah and I as a final in Design Strategy Course given by Dina Shahar at Hadassa ACJU on my 6th semester (6.2014).
For more on how it works see the User’s Manual.
Hoisa’s simple and quiet design was inspired by the many designs of Naoto Fukasawa, Sam Hecht and Oki Sato, But mainly by our colleague Ram. The course’s brief stated we should first go and make a short clip that best describes another student, without showing him or her.
Prior to Hoisa, Aviad and I made two more products under the pseudo-brand Ferrami – “Pegasus” A luggage tag and “Canter” Tabletop toy-horse, which both express Ram’s playful, silly yet bold attitude.